Zhang Men Craft Brewery
Zhang Men Craft Brewery is a Taiwanese Craft Beer Brand, I was lucky to join them at the beginning when they expanded the branch in HK, so I could involve in setting up the HK version brand tone, including all the promotional materials across the tap house, exhibition, and social media, etc.
Design for
Social Media
Hong Kong Version Coaster
The Hong Konger version coaster captures the signature harbor view and Chinese junk boat in the Zhang Men's style.
Tap House Menu
Designing and updating the Menu is one of my primary duty. There are three factors I tried to achieve when designing it, Readability, Navigation, and Operation.
Easy to Operate
Since the menu will be updated constantly, It will be printed in-house on textured paper and stable on a clipboard.
Navigation
The names of the beer are so interesting that the customer will have no clue about the flavor. So there will be a description to explain the ingredients and the texture.
I used different color tags to classify different types of beer so that customers can easily decide which one is suitable for them.
Basic
Creative Beer
Expert
Readability - Font and layout
Considering the lighting in the tap house will be very dim, I adopted a clean layout with white background, so customers can read the content without squinting their eyes.
With an old Chinese dictionary font to reveal the brand tone subtly.
Design for Booth
Wine & Dine is a festival that gathers all the good food and alcohol, Zhang Men set up a booth there and promote the brand to hong kong. I designed the shop signs, menu, and photo frame props, so the customers can get to know more about Taiwanese craft beer and food.
Shop Signs, Menu Foam board
Shop Signs, Menu Foam board
Zhang Men Booth Intro. Video
The introduction video leads the audience to the Zhang Men's booth and shows them what they can expect. This video gave a glimpse of craft beer, Taiwanese food, and the interactions between patrons and the brand.